A couple of weeks ago we posted about Dachshunds, which we decided (without argument) are the most modernist dog. You see, this is an ongoing discussion at Modernist HQ, we debate the most modernist of any given thing. To our regular followers and our devoted members it will come as no surprise to you that we’ve crowned a certain alcoholic beverage the most modernist. In fact, the company even sponsored the opening of our Northern Quarter base back in May last year. We admit the drink itself can divide opinion, but three out of four modernists can’t be wrong (Eddy hates it). That’s right, it’s the wonderful, the sleek and sophisticated Campari. We prefer ours with soda and a scant slither of orange peel, but we never say no to a Negroni. At its best, a Campari soda can’t be beaten, the perfect ratio found in the ready mixed bottles designed by Italian futurist Fortunato Depero in 1932, still in production to this day. Campari also have a fantastic design legacy, and we wanted to show you some examples here.

1960s poster designed by Franz Marangolo. Image: creativeboom

1927 poster designed by Fortunato Depero. Image: thingiverse

Campari Soda poster from 1950 by Giovanni Mingozzi. Image: Lot Art

Poster designed by Celestino Piatti in 1960. Image: Invaluable

Poster for the French market from 1935, designer unknown. Image: Cambiaste

Poster from 1927, designed by Fortunato Depero. Image: italianmodernart

The original design for the Campari Soda bottle by Fortunato Depero in 1932. Image: Domus

Aperitif?

Mitzi Cunliffe Centenary

Rams